Monday, December 17, 2007


Photos courtesy of Tom Piccard

Michael "Coco" Polakovs was hired in the mid-1960s by McDonalds to revamp their Ronald McDonald character, originally developed and portrayed by Willard Scott. It has long been rumored that Mike also played Ronald in the first few national commercials featuring the new-look Ronald.

Here, from January 1967, is the proof...

I have also heard that the "Mr. Muscle" character pictured here was played a Ringling clown. Other early characters were played in the commercials by veteran clowns Bobby Kay and Albert White.

These photos were sent to me by Mr. Piccard from the personal collection of Mike Coco's son, Graham.

For more info on Mike Coco's life and career, please click the title of this post.


Anonymous said...

Mr. Muscle was played by Duane "Uncle Soapy" Thorpe. In his personal scrapbooks were many beautiful 8x10's of he and Coco in full make-up & costume for these commercials. Mike Coco sold off the design rights to this look for very little money.


Unknown said...

Hi Pat! I'm interested in using another photo of Coco from your blog, but I'm having trouble finding a way other than these comments to reach you! Is there any way I can get in touch?

Pat Cashin said...


Email me at:

You, or any other member of the family, is certainly welcome to any of the photos posted here.


Toni Hiller said...

I have an autographed picture of Coco that my son got when he was very young.
He is loved by all in our small town in Kentucky.